Here is no doubt that content marketing is becoming increasingly more visual. Posts on social media that include a visual element such as an image, an infographic, or even a GIF consistently have more shares and better user engagement
To highlight the popularity of video content, here are some interesting facts:
- YouTube has over a billion users, which is almost a third of the Internet population.
- It’s estimated that content delivery network traffic will deliver over half of all internet video traffic by 2019.
- On mobile devices, users spend more than 40 minutes watching videos.
Animated GIFS on Social Media
When was the last time you checked your Twitter feed? If you use Twitter on a regular basis, you’ve probably noticed the predominant use of animated GIFS and short videos. They are the perfect medium for telling stories in a short timeframe.